State Farm Mutual Automobile Insurance Company: True Stories campaign

Ed Dinger

Under pressure from low price insurance companies such as GEICO, State Farm Mutual launched a campaign in 2004 to retrieve lost market share.

State Farm Mutual Automobile Insurance Company: True Stories campaign

Ed Dinger

OVERVIEW

The leading automobile insurer since World War II, State Farm Mutual Automobile Insurance Company had relied for many years on advertising that took a serious tone and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today