State Farm and IBM Watson: Advertising conversations

State Farm, property and casualty insurer, used artificial intelligence (AI) technology to serve users personalised safety tips during hurricane season in the USA.

Campaign details

Brand: State FarmLead Agency: OMDRegion: North America

Strategy

Objective

As the largest property and casualty insurer in the United States, State Farm's mission is to help people manage the risks of everyday life, recover from the unexpected,...