State Farm and IBM Watson: Advertising conversations

State Farm, property and casualty insurer, used artificial intelligence (AI) technology to serve users personalised safety tips during hurricane season in the USA.

Campaign details

Brand: State FarmLead Agency: OMDRegion: North America



As the largest property and casualty insurer in the United States, State Farm's mission is to help people manage the risks of everyday life, recover from the unexpected,...

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