Starting Out in a Real Recession

Tom Rayfield

Interview with Richard Eber, chief creative officer of MRM Partners Worldwide. Discussed: his career, favourite campaign (the GMC Envoy truck), direct marketing.

Starting Out in a Real Recession

Tim Rayfield

Richard Eber is the New Yorkbased chief creative officer of MRM Partners Worldwide, a company that combines McCann Relationship Marketing with Zentropy Partners. Richard worked for O&M Direct for ten years, leaving as a creative director to join MRM in 1995. He is responsible for providing creative leadership for the agency which, over the past three years, has won more ECHO Awards than any other agency in the world.

How did you get your first job in advertising?

It was 1976 and there was a real recession, much worse than now. I...

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