Starting from scratch - building social research capacity in Afghanistan

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.

Starting from scratch – building social research capacity in Afghanistan

Matthew WarshawD3 Systems Inc., United States

Rafiq Kakar, Torpekay Habibzei and Zemarak MohsiniACSOR-Surveys, Afghanistan

INTRODUCTION

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan. Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access t

ACSOR is committed to continuing to build its research capacity in Afghanistan and offer additional services to clients in the future. ACSOR is already providing focus groups and depth interviews to clients and we are working to offer panel services in the coming year as well. The challenges are many, but so are the opportunities. ACSOR will continue to seek to play a useful role in Afghanistan by providing reliable information to decision makers in both the private and public sectors.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands