Campaign details
Brand: Starling BankAgency: Wonderhood Studios
How planning (and a little bit of luck) helped Starling fly
"With a little bit of luck, we can make it through the night, Ta na ne, ta na ne, ta na ne, ta na na te boy" DJ Luck & Me Neat, 1999
In this paper we outline how injecting emotion into business banking and a 'little bit of luck' helped Starling become the fastest growing business bank in Europe.
Most planners' hearts sink when the B2B brief lands on the desk.
B2B advertising is traditionally very targeted,...