Starling Bank: Breaking the Banks – How a shed helped Starling become the fastest growing business bank in Europe

Starling, a banking app, increased its number of business accounts in the UK by positioning itself as a digital bank with substance and heart.

Introduction to Starling Bank

Starling is a truly incredible business. Launched in 2014 as one of the UK's first 'challenger banks' it modelled itself around the needs of the modern consumer. A highly intuitive app, instant payment notifications, no card readers, no overseas fees, 24/7 support, the list is exhaustive. And the bank is continually evolving as customer needs evolve. The notion of change lies at the heart of the business. As the founder Anne Boden, says "we're not like most companies where change is seen as a risk. To us the biggest risk is standing still and not changing."...

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