Starkist Foods, Inc.: Charlie The Tuna campaign

The "Charlie the Tuna" campaign was born in 1961, the brainchild of Leo Burnett himself, founder of the eponymous Chicago ad agency that created more than 80 commercials for StarKist Foods, Inc., until it resigned the account in November 1994.

Starkist Foods, Inc.: Charlie The Tuna campaign

William Baue

Overview

The "Charlie the Tuna" campaign was born in 1961, the brainchild of Leo Burnett himself, founder of the eponymous Chicago ad agency that created more than 80 commercials...