Starbucks: From Starbucks to star bucks

A campaign by Starbucks in Taiwan increased sales of their at-home coffee capsules by using AI-driven influencer content to appeal to young people.

Campaign details

Brand: StarbucksBrand owner: NestléEntrant company: Zenith, LondonIdea creation: Zenith, TaipeiMarket: TaiwanSector: Hot drinksMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary...