Starbucks, a coffee brand with strong social attributes, hopes to break through the limitation of large-scale brand content output cannot keep up with the rhythm in the social environment of the information explosion era, divide platform traffic, and create new opportunities for brands.
Case details
Brand: Starbucks China
Brand owner: Starbucks
Main Agency: Blue Label Media
Holding Group: Blue Focus Group
Put on the market: Mainland China
Delivery time: From December 2019 to November 2020 (still in progress)
Industry: Catering
Media channel:short video...
