Campaign details
Brand: Star Sports Brand owner: The Walt Disney Company Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, Services, Programmes Budget: Up to 500k
Executive summary
The stage was set for the biggest superstars of Indian Premier League (IPL) to face-off in the launch match of the 2021 edition. 7:30pm on a weekend was synonymous to any IPL Launch Day match – but this time around it was different, the match was scheduled on a weekday. Communication about this had to...