Star Sports: LPL - India Ko Roko
Subin Alexander, Aabha Chawhan, Rittu Rijhwani
With the smart execution of a simple idea, TV sports network Star Sports created massive disruption on India's largest measurable platform to draw in viewers to the opening match of cricket's Indian Premier League.
Campaign details
Brand: Star Sports Brand owner: The Walt Disney Company Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, Services, Programmes Budget: Up to 500k
Executive summary
The stage was set for the biggest superstars...