Star Sports: IPL Dynamic AR Filter
Rittu Rijhwani, Nikita Shah, Shaktipriyo Sikdar
Star Sports, a media and entertainment brand, launched a campaign in India to reignite the excitement amongst cricket audiences by engaging with them every day to bring in more views for the Indian Premier League (IPL).
Campaign details
Brand: Star Sports Brand owner: Star India Entrant company: MindshareIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Media channels: Social mediaBudget: 5 - 10 million
Executive summary
Though cricket unites India,...
