Star Sports: IPL Dynamic AR Filter

Star Sports, a media and entertainment brand, launched a campaign in India to reignite the excitement amongst cricket audiences by engaging with them every day to bring in more views for the Indian Premier League (IPL).

Campaign details

Brand: Star Sports Brand owner: Star India Entrant company: MindshareIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Media channels: Social mediaBudget: 5 - 10 million

Executive summary

Though cricket unites India,...

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