Campaign details
Brand: Star Sports Brand owner: Star India Entrant company: MindshareIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Media channels: Social mediaBudget: 5 - 10 million
Executive summary
Though cricket unites India, the Indian Premier League ignites strong feelings of loyalty and support for respective home teams. IPL tends to open and close to smashing viewership numbers, however, during the tournament, there tends to be a slight drop in interest during the league-stage matches. High-decibel matches do pull in viewers...