Star Sports: IPL – moment that was never missed

Star Sports, a sports television channel in India, increased its viewers and click-through rates by synchronising ads with events unfolding during live cricket matches.

Campaign details

Brand: Star SportsAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

The 15th edition of IPL was touted to be bigger than ever, more teams meant more match days and more team up combinations. However with the COVID restrictions...

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