Star Sports: IPL – moment that was never missed

Star Sports, a sports television channel in India, increased its viewers and click-through rates by synchronising ads with events unfolding during live cricket matches.

Campaign details

Brand: Star SportsAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

The 15th edition of IPL was touted to be bigger than ever, more teams meant more match days and more team up combinations. However with the COVID restrictions coming off and people starting to move around and resume offices, it would be difficult for IPL fans to view all the matches on television or for that matter online. We wanted to ensure that fans keep updated with the happenings of the match even if they were not actively watching the match.

We wanted our...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands