Star Gold: Optimisation model for movie premieres
Ajay Damani, Ranjit Mittra, Vishal Singh
Star Gold, a television channel, launched a campaign in Asia to optimise spend across media for various premieres and to adopt and learn, based on media choices available and implement the best practice moving forward.
Brand: Star Gold Brand owner: Star India Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Budget: 500k - 1 million
The Hindi Movie Genre is the second most watched...