Star Gold: Optimisation model for movie premieres

Ajay Damani, Ranjit Mittra, Vishal Singh

Star Gold, a television channel, launched a campaign in Asia to optimise spend across media for various premieres and to adopt and learn, based on media choices available and implement the best practice moving forward.

Campaign details

Brand: Star Gold Brand owner: Star India Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, services, programmes Budget: 500k - 1 million

Executive summary

The Hindi Movie Genre is the second most watched...

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