Star Alliance

The star Alliance network was formed to better meet the needs of frequent international travellers. Overall the Star alliance brand achieved significant accomplishments by the end of 1998.
  

Star Alliance

Brand Name: Star Alliance (Air Canada, Lufthansa, SAS, Thai Airways, Varig, United Airlines, Air New Zealand and Ansett Australia) Product Type or Description: An Airline AllianceCategory for this Entry: Launch of new products or serviceCampaign: Star Alliance

THE COMMUNICATIONS STRATEGY

Airline Alliances are now emerging as a reality of the remarkable growth of global travel in the 1990's. Capitalizing on this growth, the Star Alliance network formed in 1997 as a means of providing the most convenient and rewarding experience possible for global business travelers.

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The Alliance currently...

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