Staples, Inc.: Yeah, We'Ve Got That campaign

Susan Risland

Staples, Inc., was one of three office-supply-superstore chains to emerge in the 1980s, each vying to differentiate itself from the others.

Staples, Inc.: Yeah, We'Ve Got That campaign

Susan Risland

OVERVIEW

Staples, Inc., was one of three office-supply-superstore chains to emerge in the 1980s, each vying to differentiate itself from the others. In 1994 Staples launched its first full-fledged...

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