Stannah: Transforming the UK stairlift industry through digital

Stannah, a stairlift company, leveraged the power of digital to provide a transformative experience for its customers.

Executive summary

As a world leader in stairlifts, Stannah had a traditional sales process that's been central to its success for generations. But Stannah recognised that the power of digital gives innovative companies the chance to provide a transformative experience for customers.

An ambition to be the first stairlift provider to offer a full end-to-end online customer journey was accelerated by the new demands of a global pandemic; it became vital for Stannah to provide a compelling digital proposition so vulnerable people could be safe within their homes.

But buying a stairlift is a complex process: how can you create...

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