Stanley Works: Stanley Helps You Do Things Right campaign

The well-known slogan of Stanley Works, "Stanley helps you do things right," was not created by an ad agency but by the company's CEO, Donald W.

Stanley Works: Stanley Helps You Do Things Right campaign

Judson Knight

Overview

The well-known slogan of Stanley Works, "Stanley helps you do things right," was not created by an ad agency but by the company's CEO, Donald W. Davis....