Stanley Tools - Stanley ‘Judgement Day’: The Case for Turning Communications Inside-Out
Charlotte Turland, Jacqui Power, Tony Holmes, Andy Aston, Duncan Nealon and Nicola Sutton
This paper demonstrates the power and effectiveness of advocacy. In 2006, Stanley launched a new product range called Stanley FatMax XL as part of its strategy to win back the affections of professional tradesman after several years of communications inactivity.
Stanley Tools – Stanley 'Judgement Day': The Case for Turning Communications Inside-Out
Principal Authors: Charlotte Turland, Jacqui Power, Tony Holmes - McCann Erickson Communications House (Birmingham)Contributing Authors: Andy Aston, Duncan Nealon,...