Standard Life Bank

The business task was to launch Standard Life Bank, from a standing start the target was to achieve £434m of savings deposits by the end of the financial year.
Agency: The Union, Feather BrooksbankAuthors: Ian McAteer, Stuart Bell

Standard Life Bank

THE BUSINESS TASK

To launch Standard Life Bank, a totally new direct telephone bank, in January 1998.

From a standing start the target was to achieve 434m of savings...