Standard Life - It’s not easy to be liked

During unfavourable economic times in 2002/03, “Standard Life” hired “The Leith Agency” to instigate a campaign to rebuild customer confidence, and improve perceptions of the brand.
Agency: The Leith AgencyAuthor: David Amers

Standard Life – It's Not Easy to be Liked

INTRODUCTION

It's not easy to be liked, especially when you're a large, financial company responsible for over five million customers' finances in very uncertain and...