Standard Chartered: The fable of egg fried rice

Banking brand Standard Chartered increased engagement and consideration in Singapore using a TV, digital and social media campaign that focused on global trade.

Campaign details

Brand: Standard CharteredBrand owner: Standard CharteredLead agencies: TBWA\Singapore, CaratContributing agencies: SixToes.TV, Passion Pictures, Arch Model Studios, Soviet ScienceMarket: SingaporeSector: BanksMedia channels:Online video, Programmatic...