Standard Chartered: The fable of egg fried rice

Banking brand Standard Chartered increased engagement and consideration in Singapore using a TV, digital and social media campaign that focused on global trade.

Campaign details

Brand: Standard CharteredBrand owner: Standard CharteredLead agencies: TBWA\Singapore, CaratContributing agencies: SixToes.TV, Passion Pictures, Arch Model Studios, Soviet ScienceMarket: SingaporeSector: BanksMedia channels: Online video, Programmatic display, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

It's hard to make people love a bank, let alone consider it or want to find out more about it. But our brand campaign for Standard Chartered (SC) has proven otherwise.

Amid a pandemic where many countries are closing their borders, SC reaffirmed its belief in global...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands