Standard Chartered Bank China Mini Program Marketing Plan

Standard Chartered Bank is a leading international bank, it is committed to meeting the needs of customers in terms of technology, experience, cognition and functional dimensions, and using technology to build a service-oriented bank.

Case details

Brand: Standard Chartered Bank

Brand owner: Standard Chartered Bank

Main agency: Dianshuo Technology

Main agency holding group: Shanghai Dianshuo Network Technology Co., Ltd.

Launched in: Mainland China

Industry: Finance

Media channels:

Budget: 1-2 million

Case Summary

Add a little "warmth" to smart banking.

Market background and objectives

Standard Chartered is a leading international bank with a business network covering 60 of the world's most dynamic markets, serving clients from 145 markets. The overlap between Standard Chartered's network and markets along the Belt and Road Initiative is nearly 75%....

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