Standard Bank - Achiever campaign

There are four major banks in South Africa, all competing for the upwardly mobile 'Achiever' market. Standard Bank was the first to introduce a bundled credit offering catering for this market.
Agency: TBWA\Hunt\Lascaris\Johannesburg (South Africa)Authors: Lapeace Kakaza, Susan Ferguson, Avril Van der Merwe and Nala Dhlamini

Standard Bank – “Achiever Campaign”

1 BUSINESS BACKGROUND & OBJECTIVES

1.1 Background

The banking sector...