| Agency: TBWA\Hunt\Lascaris\Johannesburg (South Africa) | Authors: Lapeace Kakaza, Susan Ferguson, Avril Van der Merwe and Nala Dhlamini |
Standard Bank – “Achiever Campaign”
1 BUSINESS BACKGROUND & OBJECTIVES
1.1 Background
The banking sector...
Standard Bank - Achiever campaign
There are four major banks in South Africa, all competing for the upwardly mobile 'Achiever' market. Standard Bank was the first to introduce a bundled credit offering catering for this market.
