Stand up to hypermarket giants by celebrating your specialism

This paper discusses how specialist retailers can successfully compete against the power of the supermarkets, by playing to their strengths.

Stand up to hypermarket giants by celebrating your specialism

Mark Taylor

As a growing number of retailers struggle in the floundering economy, it's a matter of survival of the fittest on the high street.

Supermarkets have long proven themselves effective at increasing their product and service footprint at the expense of their competitors, so in the current recessionary environment, how can specialist retailers find effective ways to compete with streamroller competition?

Let's start with the good news: supermarkets are far from completely taking over the retail world. With supermarket brands constantly adding new products and services, it often appears that...

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