Stakis Hotels

The task for Stakis was to identify a new approach to marketing through the winter months, so that these months could become profit making.
Agency: Morgan PartnershipAuthors: Jonathan Wise

Stakis Hotels: Cold Nights, Warm Beds

Setting the scene

Stakis Hotels are one of Britain's largest hotel chains with 53 hotels in their portfolio.The hotel industry is a marketer's nightmare. Like aeroplane...