Staedtler – Erase this letter

STAEDTLER is one of the oldest and most respected stationary-brands in the world, but in recent years the brand has faced tough competition from cheaper alternatives.
  

Staedtler – Erase this letter

Agency name: I DO Client name: Staedtler Category: Business to Business Country: Belgium

BACKGROUND

Staedtler is one of the oldest and most respected stationary-brands in the world.

In recent years the brand has faced tough competition from cheaper but qualitatively inferior alternatives.

Even 'classics' such as the superior Mars Plastic eraser are having a difficult time of it. Too few users are sufficiently aware that this product has a much better price/quality ratio than more competitive products.

OBJECTIVES

Staedtler wanted to improve its brand image with important clients and prospects,...

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