|Author: Olly Taylor
Staedtler – The writing's on the wall: how planning gave Staedtler a place in the brand new digital world
Gold Award – Campaign for Established Product Brands
Special Prize – Best Strategic Insight
Agency: Host Client: Staedtler Product: Staedtler Pens
Hand writing has been around for 5000 years and has weathered every technical storm thrown at it; the printing press in 1440, the type writer in 1874 and the telephone in 1876. The 20 year rise of the digitalisation of the written word, through text and email has however...