Staedtler - The writing’s on the wall: how planning gave Staedtler a place in the brand new digital world

In 2005 revenue growth for stationery brand Staedtler Australia had unsurprisingly stalled in the face of the increasing digitalisation of communications.
Agency: HostAuthor: Olly Taylor

Staedtler – The writing's on the wall: how planning gave Staedtler a place in the brand new digital world

Gold Award – Campaign for Established Product Brands

Special Prize – Best Strategic Insight

Agency: Host Client: Staedtler Product: Staedtler Pens


Hand writing has been around for 5000 years and has weathered every technical storm thrown at it; the printing press in 1440, the type writer in 1874 and the telephone in 1876. The 20 year rise of the digitalisation of the written word, through text and email has however...

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