Staedtler - The writing’s on the wall: how planning gave Staedtler a place in the brand new digital world

In 2005 revenue growth for stationery brand Staedtler Australia had unsurprisingly stalled in the face of the increasing digitalisation of communications.
Agency: HostAuthor: Olly Taylor

Staedtler – The writing's on the wall: how planning gave Staedtler a place in the brand new digital world

Gold Award – Campaign for Established Product Brands

Special Prize – Best Strategic Insight

Agency: Host...

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