Stacy's Pita Chip Co: Welcome to Stacy's

Stacy's Pita Chip Company was virtually unknown and needed major exposure to succeed in a market with behemoth snack brands.

Stacy's Pita Chip Co: Welcome to Stacy's

TracyLocke

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: USADate program started/ended: February - May 2007

Product Description: Stacy's Pita Chips: Premium CPG Salty Snacks

Advertiser/Client Name: Stacy's Pita Chip Company Media Channels: DirectMail Print DRTV Web Advertising

STRATEGY

Marketplace Challenge:

Stacy's competes in a huge saturated category against mega snack brands with a lot of marketing support. The mega brands are "familiar" and loved by consumers, but not always better-for-you, i.e., potato and corn chips. Pita chips are a recent...

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