STA Travel – Travel Buzz and Explorers

STA Travel had a good reputation, but also suffered from the mistaken perception that it could only be used by people under the age of 26.

STA Travel – Travelbuzz

THE CHALLENGE

There is a vast amount of consumer generated travel content and conversation in social media, but little of it references travel agents and operators. When we talk about our travel experiences, we get passionate about the food, the people, the accommodation, the white water rafting – but we rarely touch on our travel agent, unless it's to complain.

1000heads' initial audit of the word of mouth around STA Travel reflected this. The company does have a good reputation, receiving recommendations on several big money saving and travel forums. But the conversation was repetitive, uninspiring...

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