Sprite: These are not sounds of Sprite

Sprite, the soft drink brand, increased brand awareness and engaged its audience during Ramadan in Indonesia.

Campaign details

Brand: SpriteLead Agency: Berakar KomunikasiRegion: APAC

Strategy

Objective

Increase brand awareness & engage the audience on Ramadan, utilising Sprite's DNA: Clear & refreshing drink that promotes clear thinking.

Target Audience

Indonesian...