Sprite sugar-free, cool and invincible
Ibrahim Salim Khan, Selwyn Low, Johnson Zhu
Sprite, a soda giant, has been hit hard by the lack of sugar-free products. Faced with the market loss in the past three years from 2019 to 2021, Sprite Sugar Free has renewed its product line and brand identity, hoping to re-launch through creative campaigns and win back the market.
Case Details
Brand: Sprite Sprite
Brand owner: Coca-Cola Coca-Cola
Main agencies: Ogilvy Shanghai, EssenceMediacom Shanghai
Main agency holding group: WPP
Launched on the market: Mainland China
Industry: Beverage
Media channels:outdoor (outdoor billboards, transportation...