Sprite: Stay Cool When the World Cup Heats Up

Sprite, a carbonated beverage brand, offered heated fans free Sprite whenever a yellow card was issued during the World Cup for its 'Heat Happens, Stay Cool' campaign to deepen its cultural relevance, winning back the hearts of the younger generation in Mainland China, resonate with consumers, reduce seasonality and stay top of mind.

Selected creative: Sprite – Stay Cool When the World Cup Heats Up

Credits

Media Agency: EssenceMediacom ShanghaiConnections Planning Lead: Candice LiuConnections Planning Manager: Pinko XuE2E Experience Architect: Amanda MaE2E Strategy Lead:Meha Verghese...

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