Sprite No Sugar: No Competition

Sprite relaunched Sprite No Sugar in China with a multichannel campaign to grow consideration, conversion and engagement to increase volume share by 50%.

Campaign details

Brand: Sprite Brand owner: The Coca-Cola Company Entrant company: OgilvyIdea creation: Ogilvy Shanghai Market: Greater China Sector: Carbonated soft drinks Media channels:Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Point-of-purchase,...

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