Sprite 2023 Spring Festival Couch Film Festival

In 2022, Sprite launched a new global strategy "Unstoppable, Cool" to regain the favor of young people, cultivate long-term drinking habits, and return to the growth track in China.

Case details

Brand: Sprite

Brand owner: Coca-Cola

Main agency: WPP OpenX

Major agency holding group: WPP

Contributing agency: Ogilvy

Launched in: Mainland China

Industry: Beverages

Media channels:

Budget: 25-30 million

Case Summary

In 2022, Sprite launched its new global strategy "Irresistible, Cool" to regain the favor of young people and return to the growth track.

With the insight that "watching movies during the Spring Festival" has become a new custom among young people, and at the same time has hot spots that are highly associated with brands, such as paid...

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