Sprite - Freedom from thirst: a Darwinian route to global success

John Shaw and Jon Miller

This 2005 global campaign by Coca Cola for Sprite aimed to develop a basic TV campaign idea that could be attractive to young people anywhere around the world.

Carbonated soft drinks
United Kingdom
Strategy

Agency: Ogilvy & Mather

Authors: John Shaw and Jon Miller

Sprite – Freedom from thirst: a Darwinian route to global success

INTRODUCTION

Sometimes, global campaigns are planned. Sometimes, they just happen. In a world where marketers need to be faster and...

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