Sprint: Sprint Lifecycle E-mails
Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: Ongoing
Product Description: The Acxiom Impact-X platform delivers e-mail communications to Sprint Nextel subscribers. It also empowers Sprint Nextel to analyze subscribers, measure results, and continuously refine its advanced segmentation to help optimize e-mail performance.
Advertiser/Client Name: SprintMedia Channels: Email
When Sprint Nextel set out to deepen subscriber relationships over the standard twoyear contract cycle, the company recognized the connection between personalization and loyalty. The more tailored the e-mail, the more likely the...