Sprint: Sprint Lifecycle E-mails

Sprint wanted to deepen subscriber relationships beyond the standard two-year contract cycle. Recognizing that email personalization and response, the company made an effort to tailor email communications to its users.

Sprint: Sprint Lifecycle E-mails



Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: Ongoing

Product Description: The Acxiom Impact-X platform delivers e-mail communications to Sprint Nextel subscribers. It also empowers Sprint Nextel to analyze subscribers, measure results, and continuously refine its advanced segmentation to help optimize e-mail performance.

Advertiser/Client Name: SprintMedia Channels: Email


Marketplace Challenge:

When Sprint Nextel set out to deepen subscriber relationships over the standard twoyear contract cycle, the company recognized the connection between personalization and loyalty. The more tailored the e-mail, the more likely the...

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