Sprint Nextel Corporation: Sprint Pcs campaign

During 2002 competition between wireless-telecommunication providers grew so fierce that the top four were spending $1.5 billion on media outlays, a leap above the $435 million spent in 1999.

Sprint Nextel Corporation: Sprint Pcs campaign

Kevin Teague

OVERVIEW

NOTE: Since the time of this campaign's launch, the Sprint Corporation merged with Nextel to become Sprint Nextel. The essay refers to the company's former name, as that was...

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