Sprint Nextel Corporation: Nextel. Done. campaign

The telecommunications industry underwent such fierce competition during 2003 that many analysts were comparing its advertising climate to the "cola wars" of the previous decade.

Sprint Nextel Corporation: Nextel. Done. campaign

Kevin Teague

OVERVIEW

NOTE: Since this essay was first written, Nextel Communications, Inc. merged with Sprint Corporation to form Sprint Nextel Corporation. The essay continues to refer to the company's...

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