Sprint Nextel Corporation: Dime Zone campaign

Anita Coryell

It was in 1995 that Sprint Corporation launched its national "Sprint Sense," an advertising and marketing campaign to sell long-distance phone service.

Sprint Nextel Corporation: Dime Zone campaign

Anita Coryell

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, the Sprint Corporation merged with Nextel to become Sprint Nextel. The essay continues...

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