Sprint Corporation: Dime Lady campaign

In her eight years as company spokesperson, Candice Bergen helped Sprint Corporation cultivate a friendly, upbeat image as she encouraged consumers to sign up for Sprint Sense, a telephone service that allowed them to make long distance calls for 10 cents a minute.

Sprint Corporation: Dime Lady campaign

Susan Risland

Overview

In her eight years as company spokesperson, Candice Bergen helped Sprint Corporation cultivate a friendly, upbeat image as she encouraged consumers to sign up for Sprint Sense, a telephone service...