Campaign details
Brand: Slovensky plynarensky priemysel (SPP) Brand owner: Slovensky plynarensky priemysel (SPP) Entrant company: Istropolitana OgilvyIdea creation: Istropolitana Ogilvy Bratislava Market: Slovak Republic Sector: Telecoms & utilities (general) Media channels: Online video, Online display, Public relations, Social media, Radio & audio Budget: 1 - 3 million
Executive summary
This is a story about an energy provider brand SPP in Slovakia that rose from the dark fossil fuel depths into pure sunlight of renewable energy. From being ignored and even hated to being...