SPP: In employers we trust – mobilizing employers to boost vaccination rates in Slovakia

Seesame, a public relations company, increased positive sentiment towards COVID vaccinations in Slovakia by appealing to employees’ desire for freedom from lockdown.

Summary

With government campaign close to nonexistent, willingness of Slovak population to get vaccinated was frighteningly low. To help people make the best information for themselves and their loved ones, we used employers - the most trusted source of...