SPP: In employers we trust – mobilizing employers to boost vaccination rates in Slovakia

Seesame, a public relations company, increased positive sentiment towards COVID vaccinations in Slovakia by appealing to employees’ desire for freedom from lockdown.

Summary

With government campaign close to nonexistent, willingness of Slovak population to get vaccinated was frighteningly low. To help people make the best information for themselves and their loved ones, we used employers - the most trusted source of information - to boost vaccination rates, exceeding them at participating companies by more than 50%.

Read on for how we achieved it.

Where we started

In January 2021 the world started to turn towards vaccines as the solution to get us out of the pandemic.

But, in Slovakia the information from the government was unclear and surveys were showing less...

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