Spots on film get noticed in HD

Melanie Jones

Argues that the essence of a television commercial has not changed, in spite of the increase in viewing options and technology such as high definition format, etc.

TV & Connected TV effectiveness
United States

Spots on Film get Noticed in HD

Melanie JonesCommercials Entertainment Imaging Division Eastman Kodak Company

Years Ago on Television Screens Across the Nation . . . An announcer named John Stevenson greeted the television audience during the opening seconds...

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