Our twist on a prom for Spotify's misfits 2.0 playlist sold out and became the cultural event for misfits. With 1.6m+ media and 9.7m+ social impressions, we knew it was a smash hit when Sam Smith collaborator Kim Petras joined the party unprompted.
Spotify: Misfits 2.0 anti-prom
Spotify, a music streaming platform, promoted its misfits 2.0 playlist by celebrating the rejection of gender norms.
