Spotify: Misfits 2.0 anti-prom

Spotify, a music streaming platform, promoted its misfits 2.0 playlist by celebrating the rejection of gender norms.

Our twist on a prom for Spotify's misfits 2.0 playlist sold out and became the cultural event for misfits. With 1.6m+ media and 9.7m+ social impressions, we knew it was a smash hit when Sam Smith collaborator Kim Petras joined the party unprompted.

Challenge Presented.

Spotify playlists are one of the most compelling features that draw people to our platform, but the individual playlists can lack the recognition and fandom that radio stations used to have.

We needed an integrated PR campaign to celebrate our misfits 2.0 playlist that brought into focus the ethos of the...

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