Campaign details
Brand: Spotify IndiaAgency: Interactive AvenuesRegion: APAC
Campaign video
Strategy
Objective
Spotify India came up with a unique 'Dil filmy toh suno filmy' campaign looking to tap into India's penchant for Bollywood songs. Apart from promoting the 'Dil filmy to suno filmy' campaign, the objective was to target the Tier 2 cities along with top metros to gain new users for Spotify and drive engagement.
Target Audience
New-age media consumers across India who are into Bollywood Music.
Creative Strategy
Since the ask was to reach new-age media consumers, Spotify partnered with Interactive Avenues and...