Spotify: Dil filmy toh suno filmy

Spotify, a music streaming platform, increased its view-through rate and app downloads in India by targeting repeated advertising to households.

Campaign details

Brand: Spotify IndiaAgency: Interactive AvenuesRegion: APAC

Campaign video

Strategy

Objective

Spotify India came up with a unique 'Dil filmy toh suno filmy' campaign looking to tap into India's penchant for Bollywood songs. Apart from promoting...

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