Spotify: Dil filmy toh suno filmy

Spotify, a music streaming platform, increased its view-through rate and app downloads in India by targeting repeated advertising to households.

Campaign details

Brand: Spotify IndiaAgency: Interactive AvenuesRegion: APAC

Campaign video

Strategy

Objective

Spotify India came up with a unique 'Dil filmy toh suno filmy' campaign looking to tap into India's penchant for Bollywood songs. Apart from promoting the 'Dil filmy to suno filmy' campaign, the objective was to target the Tier 2 cities along with top metros to gain new users for Spotify and drive engagement.

Target Audience

New-age media consumers across India who are into Bollywood Music.

Creative Strategy

Since the ask was to reach new-age media consumers, Spotify partnered with Interactive Avenues and...

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