Spotify: A Song For Every CMO

B2B brand Spotify Advertising curated a custom playlist to target US CMOs and encourage them to put digital audio near the top of their media plans.

Campaign details

Brand: Spotify Brand owner: Spotify Entrant company: FCB New YorkIdea creation: FCB New York Market: United States Sector: Radio stations, services Media channels: Social media, Public relations Budget: Up to 500k

Executive summary

Total advertising spend...

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