Spotify: A Song for Every CMO

James Friedman, Tara Graff, Gary Resch

Spotify, an audio streaming platform, built buzz for Spotify Advertising within the marketing community with its campaign A Song For Every CMO.

Campaign details

Brand: SpotifyBrand owner: SpotifyEntrant company: FCB New YorkIdea creation: FCB New YorkMarket: GlobalSector: Websites, online services, appsMedia channels: Merchandise & free gifts, Radio & audioBudget: No budget

Executive summary

Recent research proves that digital audio advertising outperforms higher-profile formats including both TV and digital display. Yet it captures less than 2% of media spend. This uncomfortable reality has big implications for Spotify, the global titan synonymous with streaming audio content like music and podcasts.

With use of its free, ad-supported offering on the rise,...

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