Spot on - how the spot on the right products helps to be spot on in baby care

The paper presents a business case from the baby care category. It describes how the organization of the baby care shelf according to consumer/shopper needs leads to a win-win-win for the consumer, the retailer and manufacturers.

Spot on - how the spot on the right products helps to be spot on in baby care

Susanne SchlichtingProcter & Gamble, Germany.

TWO MOMENTS OF TRUTH WITH CONSUMERS/SHOPPERS

At Procter & Gamble we understand that our company's success begins when our...