Sports sponsorship investment to drop 37% this year but number of events returns to normal

An overview of global sports sponsorship advertising investment in 2020 and the number of professional events.

The value of sports sponsorship advertising investment is expected to fall by over one-third this year as a result of the coronavirus (COVID-19) outbreak but the number of professional sports events has returned to normal, according to the latest data from specialist agency Two Circles.

Globally, $28.9bn is expected to be invested in sports sponsorship advertising in 2020, a drop of 37.3% and an absolute decline of $17.2bn compared to last year. Forecasts before COVID-19 had projected the market to grow by 5.0%, the quickest rate in a decade.

Financial services will be the biggest spender...

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