The value of sports sponsorship advertising investment is expected to fall by over one-third this year as a result of the coronavirus (COVID-19) outbreak but the number of professional sports events has returned to normal, according to the latest data from specialist agency Two Circles.
Globally, $28.9bn is expected to be invested in sports sponsorship advertising in 2020, a drop of 37.3% and an absolute decline of $17.2bn compared to last year. Forecasts before COVID-19 had projected the market to grow by 5.0%, the quickest rate in a decade.
Financial services will be the biggest spender...