Sports Illustrated Swimsuit: Pay With Change
Laura Kim, Vanessa Spagnuolo, Grace Messarra
Sports Illustrated (SI) Swimsuit, an annual fashion magazine, transformed itself from a magazine that objectified women to a magazine that was serious about supporting women with its Pay With Change campaign.
Campaign details
Brand: Sports Illustrated Brand owner: Authentic Brands Group (ABG) Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Magazines, periodicals, books Media channels:Online video, Virtual & augmented reality,...